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Redefining OLED with ultimate brightness and human intelligence See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design XR-A90J this year comes with the ‘ Bravia XR’, taking vision and sound to the next level with ingenious Cognitive processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Bravia XR A90J is our best ever OLED with the ultimate contrast and powerful human cognitive technology. Feel real life depth and ultimate blacks and our brightest ever OLED pictures with XR OLED contrast Pro. With Acoustic surface Audio+, it turns any sound into great quality and delivers a immersive sound experience with a screen that is a speaker. Left and right subwoofers provide powerful bass, so you can enjoy truly immersive cinematic sound at home. XR A90J is beautifully designed for an immersive viewing experience. Our minimalistic One Slate design with Seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant & keeps you focused on the picture.